Univision of Puerto Rico
Rudy M. Beserra is vice president of Latin Affairs for The Coca Cola Company. He began his career at The Coca Cola Company in 1989 after having served as special assistant to President Ronald Reagan on Latino and Small Business Affairs.
A graduate of the University of New Mexico, Mr. Beserra has held a number of distinguished positions including special assistant to the Chairman of the National Republican Committee in charge of Hispanic and Business Affairs. Mr. Beserra is an active board member of a number of prominent Latino-focused organizations, including NALEO (National Association of Latino Elected and Appointed Officials), LULAC (League of United Latin American Citizens), and the Hispanic Association of Colleges and Universities. He is vice chair of the Congressional Hispanic Caucus Institute and past chairman of the Hispanic Scholarship Fund.
In 1991, Mr. Beserra was awarded the Hispanic Community Commitment Award by the Latin American Management Association. In 1994, the United States Hispanic Chamber of Commerce presented him with a Special Recognition Award and in 1995, he received the Hispanic Leadership Award from the National Puerto Rican Forum.